The
founder of Fuze and Nos Energy, Lance Collins, introduces his newest
all-natural and exotic product line, BODYARMOR. Designed for active lifestyle
consumers, the fruit-flavored beverage is a blend of coconut water,
antioxidants, vitamins, amino acids and electrolytes. Collins worked closely
with Flood Creative to develop the look and feel of the brand, including the
proprietary bottle shape and color-coded graphics that feature vivid
photography of the main ingredients. BODYARMOR is available in raspberry
blueberry goji, cranberry citrus, tropical mandarin, strawberry banana guava,
orange mango black & green tea and pomegranate acai green tea.
Launch
June 2011
Package design
Flood Creative,
www.floodcreativeny.com