USA > Bohemia

Designed to honor one of Mexico’s most iconic artists, Frida Kahlo, Bohemia beer introduces limited-edition packaging. The neck labels of the 12oz bottles feature Kahlo’s face, in addition to classic Mexican symbols that are often found in her artwork, such as flowers, hummingbirds and monkeys. The thematic design also carries over to the six-pack carton, where Kahlo’s image and artwork are overlaid on a piece of traditional hand-carved tissue paper.

Launch
June 2011

Package design
Design Bridge, www.designbridge.com