Jones Soda joins forces with the quirky accessories and
apparel brand So So Happy for the launch of a co-branded line of limited-edition
sodas. The collection of four 12oz glass bottles features one of So So Happy’s
four signature characters, including Taco, Waffle, Ozzie and Tribe. The
creatures’ whimsical personalities also carry over to the sodas’ flavors and
names (e.g., Give Taco FuFu Berry Soda or Tribe likes Green Apple Soda). The bottles
will be sold as a four-pack that includes one of each variety.
"So So Happy is all about individuality, creativity and
helping people to embrace the wonder and weirdness of life," said Cindy
Bailey, president of So So Happy Studio. "The collaboration with Jones
Soda is the perfect way to reach all of our devoted fans with a unique, cool
product that's going to brighten their day."
Launch
July 2011
Package design
Jones Soda,
www.jonessoda.com
and So So Happy,
www.sosohappyonline.com