Brand Packaging

USA & Canada > Seattle's Best Coffee

December 6, 2010


Seattle’s Best Coffee, part of Starbucks Corporation, is changing the coffee category with its new “level” system. Designed to simplify the shopping experience, the packages are numbered and color-coded according to the coffee’s taste profile, from a mild, light level 1 (yellow) to a bold, dark level 5 (purple). Consumers can also choose from a decaffeinated blend, organic fair trade certified blend and flavored varieties - cinnamon (marked “C”) and hazelnut (marked “H”).  

Launch
December 2010

Package design
Creature, www.welcometocreature.com