Brand Packaging

USA > Cascade Complete All in 1

July 1, 2008
Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format.


Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format. Design agency LPK was inspired by the beauty category and identified shape as a key differentiator for the brand. The ActionPacs, for instance, come in a freestanding, clear pop-top container that promotes function (one-handed operation) and form (feminine design for countertop display) to connect with a target consumer described as a woman who seeks perfection and needs dependable performance. [Rebranding: LPK, www.lpk.com]