Brand Packaging

USA > Coca-Cola Summer Collector's Series

June 26, 2009


Summer is finally here. And with it comes Coca-Cola North America’s Limited Edition Summer Collector’s Series: five summer-themed designs appearing on can packs, 2L bottles and 20oz bottles. The designs feature a beach ball, pair of sunglasses, surfboards, a grill and stars and stripes for the Fourth of July. The company is promoting its new designs with a fully integrated marketing campaign: the graphics will be featured on packaging, in-store displays and in select TV spots. They’ll even show up on brand merchandise from t-shirts and hats to beach towels. (Package design: Turner Duckworth, www.turnerduckworth.com, and The Coca-Cola Co. North America, www.coca-cola.com)