Brand Packaging

USA > Cocktail cube

January 20, 2010


When Beam Global Spirits & Wine, Inc. decided to add two new flavors to its Cocktail Cube product line, it realized it would need to redesign its current product offering to unify the brand. The new packaging features a black background, giving the products a sleek, premium feel. Plus, each variety features lightweight packaging and a pour spout, making it a great option for outdoor events and activities. New Cocktail Cube flavors Strawberry Margarita and Mojito joined the Original Margarita flavor on shelves this month. (Package design: Akimbo, www.akimbogroup.com)