Brand Packaging

USA > Coke Vintage

June 1, 2008

Coca-Cola reached into its archives to release a limited-edition replica of its 1906 “Diamond Label” bottle in late March. The straight-sided 8.5oz bottle features diamond-shaped paper labels that, historically, were used to distinguish Coca-Cola from other beverages packaged in the same bottle format (prior to the launch of Coke’s now-iconic contour bottle in 1916). The vintage-inspired Diamond Label bottles are available in four-packs that feature an early 20th century Coca-Cola Spencerian script logo and diamond label design elements.