Brand Packaging

USA > Diet Coke: The Heart Truth

February 10, 2010


Limited edition Diet Coke packaging is available through February, supporting American Heart Month. The packaging accompanies a heart health awareness campaign, supported by Diet Coke, Heidi Klum and the National Heart, Lung, and Blood Institute (NHLBI), called The Heart Truth. Featured on cans is an illustration of a character and a large, red heart, depicting what Coca-Cola describes as a person’s “journey from heart health awareness to empowerment to advocacy.”  The Heart Truth logo will appear on the limited edition packaging, and remain on Diet Coke cans and bottles throughout the year.

LAUNCH DATE
February 2010

ILLUSTRATION
The Heart Agency, www.hearttruth.gov

PACKAGE DESIGN
Turner Duckworth, www.turnerduckworth.com