Brand Packaging

USA > Elizabeth Arden Ceramide Gold Ultra Restorative Capsules

June 1, 2008

Using a jar for skin care products can be messy, making it tricky to close the lid. That’s why the packaging for Elizabeth Arden’s Ceramide Gold Ultra Restorative Capsules was redesigned with a mechanism that lets users nudge the lid with a wrist, or back of the hand, to set it in a slow, fluid motion-self-closing after use. The result is an air of effortless luxury that reinforces the positioning of Elizabeth Arden’s Ceramide line. [Package design: Lewis Design & Planning and Elizabeth Arden design team].