Brand Packaging

USA > Great Value

June 4, 2009


Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels. Great Value’s redesigned packaging features new food photography set on a white background that creates a consistent, more identifiable look throughout the store and enhances appetite appeal. Walmart says it also reduced packaging, when possible, for the line, which spans more than 100 categories. The majority of the new packaging was slated to be on store shelves by the end of May.