Brand Packaging

USA > Guinness Black Lager

August 24, 2011


Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager. The distinct-tasting lager is available in an 11.2oz amber bottle that features a modern silver and blue label, complete with the brand’s iconic harp logo. “The U.S. beer market is evolving and we believe this is the right time to introduce a lager,” says Doug Campbell, brand director, Guinness. “Guinness Black Lager will appeal to a range of drinkers; those who want a refreshing tasting beer with real character, and our loyal consumers, who want a variety of unique experiences and a refreshing taste profile for certain occasions.”

Launch
September 2011