Brand Packaging

USA > Hannaford Nature's Place

September 11, 2008

A stand-up resealable pouch for Hannaford’s Nature’s Place pasta sauce and salsa is a category innovation that was achieved ahead of national brands. The format takes advantage of high-pressure processing, which eliminates the need for preservatives, allows the product to enjoy an all-natural positioning and extends shelf life. The lightweight pouches also offer a lower environmental footprint: a truckload of Nature’s Place pasta sauce and salsa pouches is said to be about 12,000 pounds lighter than a truckload of glass jars.