Brand Packaging

USA > Heinz

May 17, 2011


Heinz Tomato Ketchup is launching limited-edition glass bottles. Originally introduced in 1876, the glass bottles were available in stores until the ‘90s when they were replaced with a squeezable plastic version. The collector’s bottles will feature a unique label design that was influenced by a vintage packet of tomato seeds.“In response to consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited-edition design that gives a nod to the product’s 135-year history,” said Noel Geoffroy, vice president of Heinz brands. The 14oz bottles will be available through August at select stores, including Walmart and Safeway.

Launch
May 2011

Package design
The DuPuis Group, www.dupuisgroup.com