Brand Packaging

USA > HINT Kids

March 13, 2009
HINT Essence Water heralded a new HINT Kids drink formula, boosted with fluoride, in new packaging.



HINT Essence Water relaunched its HINT Kids drink line in new packaging: an 11oz Tetra Pak format. The grab-and-go container heralds the brand’s new formula, boosted with fluoride in three of the brand’s signature flavors: strawberry-kiwi, tropical and watermelon. Kids are drawn to the line’s hint of fruit “essences” and its easy-to-hold package, while the no-sugar, naturally flavored and fluoride-enhanced attributes appeal to their parents.