Brand Packaging

USA > Jawbone

June 8, 2010
Offering a museum-like, 360-degree view that conveys the premium nature of the product inside, the new packaging for Jawbone also uses 68 percent less plastic than the original.



Aliph, a maker of personal technology products, has introduced packaging for its Jawbone Icon Bluetooth headset that uses 68 percent less plastic than the original. Offering a museum-like, 360-degree view that conveys the premium nature of the product inside, the packaging has transitioned from 126 grams of polycarbonate to 40 grams of copolyester; the new material is recyclable and offers high rigidity, which makes the package more durable at retail. “We think it’s a great statement for our brand,” says Hosain Rahman, founder and CEO of Aliph. “We continue to preserve that premium experience while creating something that is sustainable in its architecture.”
 
LAUNCH DATE
June 2010
 
PACKAGE DESIGN
Fuseproject
 
MATERIALS
Eastman, Eastar copolyester