Brand Packaging

USA > Jelly Belly

January 13, 2011


Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix. Designed to resemble baby carrots and peas, the mellocreme candies have orange sherbet and green apple flavors, respectively. The whimsical assortment is available in a retro-inspired 5.5oz “can” with resealable lid.

Launch
February 2011

Package design
Jelly Belly Candy Company, www.jellybelly.com