Brand Packaging

USA > Jovial

September 20, 2010


The husband and wife team behind Bionaturae organic pasta are making history with their new, innovative health food brand Jovial. The company is the first to offer Einkorn pasta-the oldest species of cultivated wheat-at a commercial level. The predominantly white packaging is designed to stand out on shelves and features a watercolor landscape that is reflective of the Italian agricultural heritage. The die-cut window is also integrated into the design as a stalk of wheat, further enforcing the origin of the product. The pasta is available in white, brown rice and whole grain varieties.

Launch
July 2010

Package design
Pearlfisher, www.pearlfisher.com