Brand Packaging

USA > Kleenex Wallet Packs

May 26, 2011
Adding a dash of style to conventional Kleenex pocket packs, Kimberly-Clark launches Kleenex Wallet Packs.



Adding a dash of style to traditional Kleenex pocket packs, Kimberly-Clark launches Kleenex Wallet Packs. Each folding, wallet-style package holds 10 tissues and features creative graphics that are driven by current fashion trends (think zebra-patterned flowers or a red and black “stepping stone” design), with contrasting patterns on the inside of each poly sleeve. Brand design agency Webb deVlam developed trend boards that inspired the internal senior design team to create the collection. Kleenex Wallet Packs are sold individually and also in assorted packs of three.

Launch
June 2011

Package design
Webb deVlam, www.webbdevlam.com and Kimberly-Clark's senior design team, www.kimberly-clark.com