Brand Packaging

USA > Maybelline New York

August 17, 2011


In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection. The product’s iconic pink and green tube will feature designs by Max Azria, Tracy Reese and Vivienne Tam, with each fashion designer putting a unique take on the original packaging. "We're celebrating Maybelline New York's fashion heritage by partnering with sought-after designers to bring a new look to America's most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman – modern, confident and chic," says David Greenberg, president of Maybelline New York-Garnier-Essie.

Launch
August 2011

Package design
Max Azria, www.maxazria.com; Tracy Reese, www.tracyreese.com; Vivienne Tam, viviennetam.com