Brand Packaging

USA > Miller Lite

June 1, 2008

Five years after Miller Lite last tweaked its packaging, the light beer brand has introduced a new logo for all Miller Lite bottles, cans, packaging, point-of-sale materials, signage and delivery trucks. The new logo has gone from a circular shape to more of an oval form and features a bolder use of the brand’s signature blue hue. The shift takes place as rival Budweiser re-launches in all-red packaging. [Design: Bagby & Company, www.bagbyco.com]