Brand Packaging

USA > Miller Lite taste protector

June 26, 2009


MillerCoors has found a new way to “protect” its Miller Lite bottles and cans. The Taste Protector Cap, found on bottles, features a special seal to lock out air and lock in taste, while preventing the beer from ever touching metal. The same idea applies to Miller Lite cans, where a Taste Protector Lid provides a barrier to block out the metal can taste while sealing in the beer’s taste. The new packaging made its debut on Miller Lite beer bottles and cans this spring. (Package design: McDill Design, www.mcdilldesign.com; Taste Protector Lid: Ball Corp., www.ball.com; Taste Protector Cap: Famosa, www.famosa.com.mx)