Brand Packaging

USA > Minute Maid

June 1, 2010
Minute Maid has redesigned its large-size Premium Orange Juice packaging, swapping its orange HDPE bottle with an ergonomic version made of clear PET.



Minute Maid has redesigned its 89oz and 128oz Premium Orange Juice packaging, swapping the former orange HDPE bottles with more ergonomic versions made of a clear, modified PET. The brand says the new, custom structure stands out on shelf and better communicates the freshness of the product. The bottles were also designed to offer a better consumer experience, with a large handle that fits four fingers comfortably and a low center of gravity that balances the weight of the package and promotes controlled pouring; they’re also designed to fit the top shelf and door of most refrigerators. The custom structure has also been extended to Minute Maid’s Lemonade and Fruit Drink 128oz sizes, though, rather than clear PET, in vibrantly colored HDPE.

LAUNCH DATE
May 2010