Brand Packaging

USA > Monster Import

August 3, 2009


Monster’s new energy drink is filled in The Netherlands and imported to the United States for sale-hence the product’s name: Monster Import. The beverage’s taste is similar to Monster’s original energy drink, but tweaked for those with more of a European palate. It also features an aluminum can with a plastic opening mechanism that makes the can resealable. Consumers turn the mechanism to open the can, and turn it back to reseal it. And because the resealable end is flat, the cans remain stackable on the shelf. The new cans also act as a barrier against light and gas, while remaining drip-tight, pressure stable, tamper-proof and convenient. (Package design: Monster Energy, www.monsterenergy.com; Resealable can: Ball Packaging Europe, www.ball-europe.com)