Brand Packaging

USA > Moshi alarm clocks

January 15, 2010


Alarm clocks aren’t always the easiest to work. Buttons can be hard to see in the dark, text can be hard to read or the alarm can be difficult to turn off. That’s why Moshi alarm clocks were created with Voice Control, or voice recognition, technology, enabling consumers to speak to their alarm clocks and get a response. And as if a talking radio weren’t high tech enough, the brand’s packaging was designed to appear equally high tech.  The lower part of the package is made from paperboard and features a clean, white background highlighting the brand name. Above the paperboard base is a clamshell that makes the alarm clock appear as if it’s floating, drawing consumers’ attention while giving them full visual access to the product. A clearfold pulls the rest of the package together. (Package design: SONIC Design, www.sonicny.com)