Brand Packaging

USA > Nike SB Blue Lobster Dunk sneakers

August 3, 2009


Through an exclusive deal with Nike, Concepts stores debuted Nike SB Blue Lobster Dunk sneakers in collectible packaging. After a viral marketing campaign warned Boston locals of “dangerous” creatures in the water, with blogs and fake scientific research supporting the claims, the Blue Lobster Dunk shoes were revealed. Introduced (and sold out) on June 20, 2009, the blue collector’s shoes were priced at $250-and for good reason. Mimicking lobsters, the shoes are bagged, tagged and sealed in a “HAZMAT” polystyrene container. As an added plus to customers, the shoes come with a custom-designed Nike SB t-shirt, hang tag, lace lock and custom designed skateboard deck. (Package design: Creative Pilot, www.creativepilot.com)