Brand Packaging

USA > Nivea men's face care

March 13, 2009
Nivea has redesigned the global packaging for its line of men's face care products, with a U.S. rollout that began in January.



Nivea for Men has redesigned the packaging for its line of face care products for a global re-launch, including a U.S. rollout that began in January. The brand has been modernized and the line streamlined with a silver, blue and white color palette; color-coded focal points in the center of the packaging help consumers distinguish between sub-ranges and more easily shop the line.
 
Package redesign: Pearlfisher, www.pearlfisher.com