Brand Packaging

USA > Organic Wear cosmetics

June 1, 2008

Physicians Formula has launched a patent-pending, dual-compartment compact as part of its new 42-SKU Organic Wear cosmetics line. Packaged in recycled paperboard, the mirrored compact uses 93 percent less plastic than a traditional compact for the line’s face powders, blushes and bronzers. Organic Wear is said to be the first certified organic line in the mass market, receiving certification by Ecocert, a regulatory organization based in France.