USA > Orville Redenbacher

Orville Redenbacher launches its new Pop Up Bowl, a package that is designed to make snacking simpler. While in the microwave, the bag transforms into a wide-brimmed, free-standing bowl, complete with a transparent top for easy popcorn viewing. “Families can enjoy popcorn in a form that makes it easy to share and clean-up,” says Jesse Spungin, the brand’s vice president of marketing. “Plus, research showed that consumers wanted to be able to see their popcorn more easily; Pop Up Bowl’s unique design lets them do that.” The bag-to-bowl design is available in butter, movie theater butter, ultimate butter, kettle korn and smartpop butter varieties.

Launch
March 2011

Package design
ConAgra Foods, www.conagrafoods.com