Brand Packaging

USA > Paul Frank-Designed Nestlé Crunch Bar

November 3, 2010
Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 



Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. The oversized Crunch bar is wrapped in a Paul Frank-designed gift envelope that doubles as a holiday card, complete with a blank space for your message. The packaging features holiday-themed characters from the Paul Frank collection, including Julius the Monkey and Worry Bear.

“Paul Frank is a perfect partner because just like Nestlé Crunch, the fun and whimsical characters bring out the carefree joy of being a kid again, no matter what your age,” says Cherry Joh, marketing manager, Nestlé Crunch. The oversized bar will be only available at Target.

Launch
November 2010

Package Design
Paul Frank, www.paulfrank.com