Brand Packaging

USA > Pepsi non-carbonated beverage bottles

July 1, 2008
Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive brands.


Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive brands. “The challenge was to deliver significantly lighter packaging that would provide the same shelf life as a heavier bottle, withstand the manufacturing and distribution process, yet not compromise aesthetics,” says Robert Lewis, vice president of worldwide beverage packaging and equipment development for PepsiCo. “After a full year of hard work, we hit the trifecta.” More than 30 designs were fielded in consumer testing to develop the new bottles. [Structure: Pepsi-Cola and 4Sight, www.4sightinc.com]