Brand Packaging

USA > Propel

August 31, 2009


In order to be more eco-friendly, Propel bottles have dropped 33 percent of their plastic packaging, compared with the previous 500mL bottle, and 30 percent of their label material. Geared toward female consumers, the new bottles sport a smaller opening with a slim, flowing design and sport grip. “Using dynamic, uplifting form elements throughout the bottle, we reinforced a theme of water in motion,” says Stuart Leslie, president of 4sight inc. “We created swooping lines of varying thicknesses in an uplifting visual motion that travel from the lower left to the upper right in the mid section.” Additionally, the groove under the label and pinched sides allow consumers to securely grip and drink from the beverage during exercise. (Package design: 4sight inc., www.4sightinc.com)