Brand Packaging

USA > Quilted Northern

August 31, 2009


In honor of Breast Cancer Awareness Month in October, Quilted Northern Soft and Strong bath tissue will be appearing in pink packaging to benefit Susan G. Komen for the Cure. The limited-edition packaging began appearing at grocery, drug and mass market retailers nationwide this month. In 2009 and 2010, the maker of Quilted Northern will contribute $100,000 to support Komen for the Cure. Already, since 2004, the company donated more than $500,000 to Komen for the Cure to help fight breast cancer. (Package design: Quilted Northern brand team and Susan Wingard, strategic design manager, www.quiltednorthern.com)