Brand Packaging

USA > Red Leight

February 1, 2010


Described as a drink “perfect for Hollywood celebrity bashes,” Red Leight Rosé bottles’ distinctive feature is its closure. Unlike a cork, the top zips open and is resealable, but still makes the signature “popping” noise. Red Leight bottles hold 375mL – small enough for the Hollywood club scene – and are easy to drink straight from the bottle. “Red Leight matches the energy and vitality of this exclusive community, 21 to 35 year olds in the entertainment industry who enjoy a good time and a good wine,” says the brand’s creator, Howard Leight. The wine also features new labels illustrating the nature behind the brand name.

LAUNCH DATE
January 2010

PACKAGE DESIGN
Malibu Rocky Oaks Estate Vineyards, www.maliburockyoaks.com

CLOSURE
ZORK USA, www.zorkusa.com