Brand Packaging

USA > Redi-Measure brown sugar

March 13, 2009
Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.



Imperial Sugar Company has introduced Redi-Measure light brown sugar in individual ¼-cup packets designed to keep the product fresh; the new package format came out of consumer insight work by the company. Developed to prevent brown sugar from clumping (it’s notorious for turning rock-hard), the pre-measured flexible pouches are also positioned as a kid-friendly option for those who involve children in their baking. Each box of Redi-Measure contains 12 pouches.