Brand Packaging

USA > Scotch-Brite

August 31, 2009


Along with the introduction of Scotch-Brite’s new line of sustainable cleaning products comes greener packaging. Found across the product range, including scrubbers, soap pads, sponges and bamboo wipes, the packaging uses less material to complement the purpose of the “green” cleaning products. For instance, the Natural Bamboo Cleaning Cloth is packaged in 80 percent recycled material, while the Natural Fiber Non-Scratch Scour Pads are packaged in 100 percent recycled material. The bright green band of color around each package reinforces the fact that it is sustainable and makes a visual impact on the consumer. (Package design: Coho Creative, www.cohocreative.com)