Brand Packaging

USA > Target Archer Farms cereal box

June 1, 2008
Target’s Archer Farms store brand introduced an oblong-shaped cereal box that marks a first for the category


Target’s Archer Farms store brand introduced an oblong-shaped cereal box that marks a first for the category: a reclosable lid. The corner-free box ensures ease of pouring, while the snap-shut lid preserves product freshness longer. The canister is partially made of recycled paperboard and measures 10 inches tall and just 1.5 inches deep, taking up minimal cabinet space in consumers’ kitchens. Eighteen flavor combinations-including several organic options-range in price from $3.49 to $3.99. [Canister: Sonoco Products, www.sonoco.com]