Brand Packaging

USA > Tic Tac

June 26, 2009


In order to reduce its carbon footprint, Ferrero U.S.A. has integrated new, flexible and recyclable polypropylene packaging for its entire line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And don’t worry. The brand still retains its signature rattle, but with a softer, more muted tone. Thanks to the switch from polystyrene to polypropaylene plastic, the company can reduce its greenhouse gas emissions by 44 percent, energy use by 34 percent and plastic use by 296 tons per year. The new transparent packaging carries a resin identification code of five, along with statements encouraging consumers to “Please Recycle” and “Be Green.” “Every small step taken to reduce, reuse and recycle is another step toward limiting our impact on the environment,” says Tic Tac brand manager Jim Morris of Ferrero U.S.A., Inc. (Package design and supplier: Ferrero, www.ferrero.com)