Brand Packaging

USA > Trident Vitality

December 9, 2010
Trident launches its newest range of sugar-free gum, Trident Vitality.



Trident launches its newest range of sugar-free gum, Trident Vitality. The latest addition to the Trident family includes three flavor combinations-and each blend has its own twist. The vigorate variety contains 10 percent of the daily value of vitamin C; rejuve is a blend of mint and white tea; and awaken incorporates peppermint and ginseng. Vitality is packaged in metallic silver boxes that feature vivid images of a mint, orange or peppermint leaf. Color coded to help identify each variety, the boxes make a reassuring “click” sound that lets consumers know the enclosed blister pack is secured inside.

Launch
January 2011

Package design 
RAW, www.raw-us.com; Stapley-Hildebrand, www.shredsf.com; and Kraft Design & Innovation Team, www.kraftfoodscompany.com