Brand Packaging

USA > V8 & V-Fusion

January 13, 2009
Campbell Soup Co. redesigned its V8 and V8 V-Fusion lines with a custom bottle that allows the brand to now be sold via vending machines



Campbell Soup Co. redesigned its V8 and V8 V-Fusion 12oz lines with a custom hot-fill PET bottle that allows the brand to now be sold via vending machines. “We were looking at ways to move into distribution channels where we have little presence today,” says Jina Sohn, associated brand manager at Campbell’s. “Now that our bottle is vendable, our beverages can be available wherever vending machines exist-schools, malls, offices, retail outlets, hospitals, etc.”

The bottle will also continue to be sold at retail, primarily as a single-serve offering in convenience, grocery and mass merchandise stores, though a four-pack is slated for Wal-Mart and a 12-count case for Sam’s Club. (Custom bottle: Amcor PET Packaging, www.amcor.com)

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