USA, West Coast > Fresh & Easy Simmer Sauces

Inspired by recipes from around the world, Fresh & Easy Neighborhood Market (Tesco’s US chain) has introduced a line of country-specific Simmer Sauces ranging from General Tsao (China) to Chile Verde (Mexico). The diverse collection conveys authenticity with clear, mason-style jars that allow consumers to view the product. The jars also stand out on shelf thanks to the colourful, ingredient-based photography that is offset on a black background.

Launch
October 2010

Package design
Pemberton & Whiteford, www.p-and-w.com