Brand Packaging

Vacs From the Sea

June 7, 2011


Swedish appliance maker Electrolux has developed five fully-functional vacuum cleaners made from plastic waste recovered from the world’s oceans. Each of the five vacuums represents the ocean from which the debris was collected. The Mediterranean edition, for instance, is composed of PET bottles, food containers and beverage cans collected from French beaches. Electrolux says the vacuums represent a paradox: oceans are full of plastic waste, yet on land there is a shortage for producing more sustainable appliances. More at www.electrolux.com/vacfromthesea.