Brand Packaging

Where Design Meets Strategy

August 1, 2006

Where Design Meets Strategy
Jennifer Acevedo,
Editor-in-Chief
We’ve said it before: Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the ultimate measure of success) of your marketing program. But, these days, packaging has to do more than just “pop” at the shelf; it must communicate the story of your brand and become an essential part of consumers’ daily lives. Is your packaging powered to do all that?
I’d like to invite you to attend BRANDPACKAGING’s Packaging that Sells IV conference this fall where you can learn to better manage the increasingly vital link between your package and your brand.
Confirmed speakers include:
+ KEYNOTE: Dan Pink, author of Free Agent Nation, and A Whole New Mind, sponsored by Product Ventures
+ James White, senior vice president, Corporate Brands, Safeway
+ Elizabeth Olson, general manager, Beauty Care, Procter & Gamble 
+ Todd Woloson, co-founder and CEO, IZZE Beverage
+ Keith Wilmot, director of sales innovation, Pfizer
+ Bryce Rutter, CEO, Metaphase
+ Jay Gouliard, vice president of packaging development, General Mills
+ Donna Sturgess, vice president of innovation, GlaxoSmithKline
+ Dean DeBiase, CEO, Fathomonline
+ Jackie Huba, co-author of Creating Customer Evangelists and the upcoming Citizen Marketers
+ Julie Anixter, CMO, laga
+ Julia Townsend, executive VP and general manager, Kayser-Roth 
+ Denzil Strickland, founder, Garage
+ Shelley Gunton, co-founder and “top dog”, Castor and Pollux Pet Works
+ Craig Ostbo, principal, Koopman Ostbo
+ Scott Young, president, Perception Research Services (PRS)
+ Bob Gorman, skin care marketing manager, Alberto-Culver
+ Glen Spurrier, manager of creative services, Alberto-Culver 
+ Dennis Furniss, vice president of strategic branding and design, Brandscope
Hear presentations from this dynamic group and others at Packaging that Sells IV: Power Your Brand through Packaging. The conference will be held November 1+2 at Chicago’s McCormick Place.
And this year, we’re co-locating with Pack Expo International, offering an unprecedented opportunity to interact with other brand marketers, designers and thought leaders involved in a range of functions. For more information on the conference, please visit www.packagingthatsells.com or call us at 800.337.8989.
See you in Chicago!