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October 7, 2010
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Just in time for college football season, Muscle Milk debuts eight collegiate-themed bottles. 



Just in time for college football season, Muscle Milk debuts eight collegiate-themed bottles. The featured universities are Georgia Tech, Miami, Ohio State, Colorado, Arizona State, Cal, USC and UCLA. Each limited-edition 14oz bottle will showcase the school’s logo, colors and will be available in and around campus. “Football season is the perfect time to launch our bottle program as students’ enthusiasm is at a high and everyone is proud to represent their school’s colors,” says Nikki Brown, CMO at CytoSport, which owns Muscle Milk.

Launch
October 2010

Package design
Pereira & O’Dell, www.pereiraodell.com

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