Sharpie celebrates cup illustrator

September 14, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Cheeming Boey has been using a Sharpie pen to create intricate line art on paper and polystyrene cups for half a decade now-spending as much as three months on a single illustration and selling them for up to $400 a pop. This fall, Sharpie is shrewdly showcasing Boey’s work on Youtube and in print ads, part of a multi-channel “start something” campaign that encourages self-expression. The effort marks a transition from the brand’s former strategy of celebrity endorsements to one that champions everyday passionate users-bringing emotion to what is typically a staid product category. (Illustrations: Cheeming Boey)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus