Shoebox Takes to the Streets

April 1, 2011
/ Print / Reprints /
/ Text Size+

A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on a cross-country tour of college campuses. With the tagline “How do you do?” emblazoned on its side, the mobile shoebox is on a mission to discover what motivates millennials. Once inside, visitors will find a gallery of limited-edition sneakers inspired by each tour city, touchscreens with maps of the trip and videos about local artists and charities. There’s also the ability for students to customize their own shoes, which they can then purchase. The tour wraps up at Boston University on May 7th.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus