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March 1, 2004
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March 2004


Brand Packaging

Packaging That Sells

Stratching Your Brand's Elasticity

Packaging That Sells II Conference

- How Wal-Mart is Reshaping Packaging
Extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks.
- Updating the Menu for FoodService Packs
- Maturing Tactics Give Private Label a Cachet
No longer just the ‘cheap alternative,’ store brands are signaling quality. Marketers can gain an edge by supporting retailers’strategies.
- Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth
Using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers.
- Avoid Mistakes, Maximize Equity In Converting to a Shrink Label
Start with a design brief encompassing marketing and production, working backward from the end process. Then seek guidance from vendors.
- It's No Longer Your Mom's Food Can
New shapes, labels and convenience features help bring canned foods into today’s world of market-driven packaging.
- New wave of Closures Extends Flexible's Impact
Zippers and sliders are integrating into the total package design. The advancements have implications from bulk-size bags to retort pouches.
- Weaving Character Development Into An Engaging Rand 'Story'
First understand the narrative you want playing in your shopper’s head at the shelf. Design and execution will become crystal clear.
- 10 Tips For Maximizing Your Package Redesign Dollars
Investigate your options for packaging printing and production. You can achieve striking results while controlling your costs.
- Snappy' Plastic Cereal Carton draws inspiration from 'lego' blocks
- Just Being Kids: Packaging Ideas For The 'Busy Backlash'
- Shelf Strategy Saves Time In Soup
- Special Visual Effects Portray Brand Identity
Lenticular and holographic images on packaging move beyond ‘eye candy’ for consumers to convey the brand’s special values.
- Value-Added’ Emerges In Another Light In The Dairy Case
Plastic jugs protect milk’s taste, quality from oxidation.
- Market-Driven Innovations
Backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say‘forever’ on perfume packaging.
- Following Up On Developing Trends
Structural design gives bottled water an edge
- Advertising Index

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


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April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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