More| April 2004
WAL-MART - WAL-MART Reshapes consumers, brands and packaging The king retailer champions low prices. But it needs national brands to make consumers ’feel good’ about shopping its stores. EMERGING TECHNOLOGY - ’COMBO’ Preservation systems deliver the ’GOLD STANDARD’ of food quality- Packaging ’ Magic Moments’ Branding an experience isn’t enough. Identify and understand what creates the ’ahh’ for your consumer and cradle it at every ’touchpoint.’ - Grassroots Marketing Energizes an Upstart Brand Packaging structure and graphics support the ’cooling & fueling’ benefits and stress the fruity flavor of a new line of functional foods. - Dressing up packaging for consumer electronics Women purchase more than half of all high-tech gadgets. Branding tactics and packaging designs shift to attract female shoppers. - Packaging technology fosters a new product category Oxygen-scavenging film and vacuum packaging expand sales channels for DVD-based home entertainment products. - Assesing what consumers see Is your package noticeable? Does it convey the right message? Solid answers require a method to measure design impact early on. - Quirky packages keep them coming backCustomized labels and limited-run containers generate excitement and build a ’cult’ - Insightful labeling tactocs cut through cluster in crowed categories following who ’collects’ your brand. The label can provide the marketing difference if you know what drives consumer decisions and identify untapped niches. OUTSIDE THE BOX - Clamshell Design Dispenses Convenient Thermal Packs - Is ‘Good for You’ Good for Your Brand? Think carefully before rushing to join the ’low-carb’ parade. Over time, brand identity will outweigh loyalty to a single product benefit. MARKET DATA - Bath Tissue key: Know purchase driver - Market-driven Innovations Refrigerator convenience goes to the next level with dual-function container lids. Shaped juice package supports a 'BURST OF FLAVOR'. FOLLOWING UP - Sack Bags Offer Pluses for Consumers, Retailers EDITORIAL - Marketing to one INDEX - Ad Index |
