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Cover Story - Countering The Counterfeiters You don’t have to make it impossible to steal your brand identity—just make it extremely complex and costly to try. INNOVATING FOR LIFESTYLE TRENDS - A Troubling Mega Trend: Our ‘Transactional’ Lifestyle One80 Design’s Ken Miller and Jim Warner suggest two EMERGING TECHNOLOGY - A Competition Among Plastics - A Breakthrough In Oxygen-Scavenging Technology OUTSIDE THE BOX - Premium Single-Serve Baby Formula - Patriotic Packaging Whether it’s with seasonal graphics sporting the stars and stripes or with a “Made in America” message, marketers use patriotic packaging to instill a sense of pride in their brands. What are the ins and outs of wrapping your brand in the flag? - Marketing To The New Family Ties between parents and children today are closer than ever, and there is a real opportunity for brands to look at cross-generational marketing and cater to people from ‘cradle to grave’. Will ‘family marketing’ become the next big thing? MARKETING MISFIRES - Truth In Marketing Package graphics should earn consumer trust, writes Robert McMath, not squander it. BRAND NEW - A Bright Stroke In A Sea Of Blue Kimberly-Clark's redesigned Kotex packaging stands out as a bright stroke in a sea of blue. A FISH STORY - The One That Didn’t Get Away With the right bait, fisherman Bob Costarella truly caught the “big one”. Except the big one wasn’t a fish, and the bait he used was packaging. Target - RX: Clarity Target improves its prescription system with an easier-to-use-and-read bottle. INTERNATIONAL FARE - Three-In-One Dispenser Eliminates Clutter, Functional Book Dispenses, Stores Pills and more... MARKET DRIVEN - Market-Driven Innovations FOLLOWING UP - Following Up On Developing Trends EDITORIAL - The Challenge Of Choice Advertiser index - Index |
