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August 1, 2005
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August 2005


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BRAND PACKAGING

EMOTIONAL BRANDING
Does Your Packaging
Have Heart?

Cover Story
- Emotional Branding: Does Your Packaging Have Heart?
In the past, you sold the consumer a product. Today you must deliver an experience. How well does your packaging play at that level?

EMERGING TECHNOLOGY
- Non-Thermal Foods: The New Adventure

OUTSIDE THE BOX
- Unit-Dose Drugs Offer Pre-Measured Convenience

MARKETING MISFIRES
- Why Use Packaging To Encourage Mistaken Identity?
- Competing Against Private Label: New Insights From Packaging Research
The growth of private label store brands has been exponential—much of it driven by change in packaging strategy. Perception Research Services presents the results of a recent study conducted to find out how well national brands are facing this challenge.
- There’s A Reason They Call It A Billboard

BRAND NEW
- A Contemporary Image For A Historic Brand
Grolsch unveils a contemporary redesign that conveys its premium image while maintaining the heritage and history of the brand.
- How Sweet It Is!
We’re seeing good things coming from smaller confectionery packagers, who are making the design and impact of packaging their top priority.
- Chocolate Packaging Redesign Creates Textured Feel

GETTING IT RIGHT
- Innovation Doesn’t Come Cheap— It’s All About Risk Vs. Reward
- Packaging Positions Honeybaked As More Than ‘The Ham Store’

INTERNATIONAL FARE
- Portable Fruit Snack Targets On-the-Go Kids, Avert Hair Care Emergencies With Gel Pods and more...

MARKET DRIVEN
- Coors Packages Kick Off Football Season, Dutch Boy Brand Is On A Roll and more...

FOLLOWING UP
- Following Up On Developing Trends

EDITORIAL
- The “Shape” Of Things To Come?

Advertiser Index
- Index

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